The Ultimate Paid Ads Playbook: Accelerate Your Business Growth | Moby Hayat - E50

In this episode of Funds and Founders, we sit down with Moby, a seasoned paid ads specialist who helps startups and established businesses alike accelerate their growth through strategic advertising. Moby shares his journey and dives deep into:

• Determining the right time to start running paid ads—and why timing is crucial
• Choosing between Google, LinkedIn, Facebook, and other platforms based on your audience
• Understanding key metrics like CTR and conversion rates to gauge campaign success
• Crafting compelling offers, landing pages, and funnels that convert
• Avoiding common pitfalls and maximizing ROI with a data-driven approach

Whether you’re looking to launch your first campaign or refine your existing strategy, Moby’s insights on funnel design, audience targeting, and the art of testing are not to be missed!

Timestamps

0:00 – Introduction and Moby’s paid ads background

1:16 – When is the right time to invest in paid ads?

2:36 – Finding product-market fit vs. message-market fit

6:09 – The 80/20 of setting up your first paid ads campaign

8:36 – Paid search vs. paid social: Key differences and considerations

14:03 – Defining search intent and picking the right keywords

18:05 – Budgeting for ads and what metrics to watch

22:05 – Understanding funnels and lead qualification

26:45 – Tracking ROI: Cost per lead, cost per meeting, and RoAS

31:30 – Crafting offers and packaging: Why it matters

36:55 – Common mistakes to avoid when running ads

39:56 – Brand awareness campaigns vs. direct response tactics

43:09 – The importance of creative testing and ad copy

47:15 – Why landing page experience can make or break conversions

50:42 – E-commerce vs. B2B: Ad strategy differences

54:03 – Overcoming qualification hurdles with leads

56:31 – Final tips to refine your paid ads funnel

59:27 – Conclusion and wrap-up